How
Telco-led mobile money work in Myanmar?
I’ve been mentioned in the previous Blogs "Mobile Money Business Model in Myanmar" with three mobile money business models on 4 July 2017.
Now, I would like to share few of
Telco-led business model.
The Telco-led model is launched in
Myanmar mobile money market since 2015. Before the organization received the
license, they initiate the brand awareness into the market initiated from
Mandalay in last quarter of 2015.
“Wave” brand is one of the first
mobile money operator in Myanmar grant the license, on 3 Oct 2016, from Central
bank of Myanmar. (CBM).
The well-known existing model was
established by Telenor Myanmar Co.,Ltd and Yoma as of Digital Money Myanmar Ltd, JV firm
and “Wave” brand is
one of the most recognized and trusted in Myanmar market.
Their core products are domestic
remittance. After several months later, the customer requirement and the firm’s management fulfilled with Telenor
GSM e-topup. Nowaday, it’s
widely serve as the promotions give away e-topup from Wave.
Perhaps, the utilities bill and
international remittance are also the most transaction generation products as
of the other rival mobile money operator available in the market.
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